The typography you select for your food label designs is more than just words. Some graphic designers even specifically opt for a food font because it can add a brand new approach to convey the mood or style of the product. Obviously, the designers still need to ensure the chosen text can deliver a clear message. Below are some tips for nailing your food label typography.
Consider the Brand Persona of Your Food Industry
The label on your food product is one of the many designs that require you to think about your brand persona. You must ensure what you want to communicate through your brand is crystal clear. If you sell plant-based food products, your brand image should exude what customers often perceive as healthy. In that case, opt for simple fonts.
If your brand logo already incorporated a specific font type, the best choice would be to use a similar or even the same font for your food label. That way, your brand will be more recognizable and appear consistent.
Get to Know Your Target Audience
Knowing your target market will give you a much clearer idea of why the font fits your food label. A food font with a playful design can be your best shot if it’s aimed at youngsters. If it’s a sophisticated product, choose elegant yet straightforward fonts.
Everything will be much more manageable once you have specified your audience. However, you still need to conduct a further study regarding font personalities. You don’t necessarily go deeper; knowing the basics will suffice.
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Comprehend the Personality of the Font
All fonts come with their own traits, and it has to match your product’s brand. For instance, a child-like font will never work well on the label of a fancy liquor. It would be best to go with classic fonts that evoke elegance, like Garamond or Verdana.
Use any sans serif fonts for nutrition facts labels that promote high legibility. The Food and Drug Administration (FDA) in the US implements Helvetica for their samples. For that reason, the majority of nutrition facts labels today use Helvetica.
Think About the Font Legibility
Suppose people are unable to read the label of your product. In that case, an error must have occurred during the design process, even if you have chosen the most appropriate food font. A design with low legibility makes the audience can’t distinguish one character from another. Meanwhile, an unreadable format obviously can’t be read easily.
Thus, you need to consider three factors: size, spacing, and color contrast. As a rule of thumb, do not ever use a font with a size smaller than 5 pt. The spacing between each character also should be proper, not too close or even too far. In addition, try to pick colors that provide contrast between background and text.
Consider the Combination of Font
Combining one font with another is highly advised for any design product. However, you need to limit the number of fonts to three types only. All your favorite food fonts can be classified into san serif and serif typefaces.
If you want to use two fonts, the best option is to pick one from each group. But choose two san serifs and one serif if you’re going to use three types of fonts. Also, see if all the selected fonts complement each other.
Those are all the tips you need to consider when selecting a food font that works well for your food label design. Only the right font can elevate the design of your label and communicate clearly to your target market. Checking the font collection in polluxofgeminorum.com can be a great way to start your quest on finding the right font for your food industry.