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Picking the right typesetting for logo design can be one of the keys to attaining effective brand personality recognition. If you want to deliver something honest and sensible in your logo or brand message, you can go for sans serif fonts. As one of the most versatile typographies, this font type is modern and powerful in clean and clear yet simple attitudes.
The font name serif etymologically derives its name from the Old Dutch word, meaning dash or line. Meanwhile, sans is a French word that means without. So, if we combine them, what does sans serif font mean?
It is simply a font with no dashes on it. Or else, unlike its serif font counterparts, sans serif fonts do not have the little curves or dashes on the tails (stems) or at the end of each letter. This typeface is more likely to give a slightly more modern and futuristic look.
As shown in the definition, without dashes or curves, sans serif fonts remove the intricacy of serif letters. In other words, they have no decorative elements, giving them simplicity and clarity to their existing modern, clean, and appealing personalities.
This typography style is highly suitable for brands eager to show their straightforwardness, honesty, and responsiveness. They are perfect for putting clarity first, particularly in designing a business logo.
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Many have used sans serif font due to their digital legibility—easy to read—especially on a screen. No decorative elements mean this font type does not distract the eye or even cloud the message.
Thanks to its simple yet effective nature, sans serif fonts are widely known typography for global popular brands’ logo-making designs.
Ideal for a minimalist logo, you can find this font type in various industries or businesses that focus on the “forward-thinking” brand principle. They are, among others, technology companies, clothing brands (fashion), sports, automobiles, consulting, manufacturing, etc.
Let’s name several famous brands and logos using sans serif font: Google, Microsoft, Spotify, Chanel, Dolce&Gabbana (D&G), Jeep, Nike, and more.
Arial and Century Gothic are two of the best examples of sans serif fonts. Other stunning font options for logo design are as follows.
Designed in 1927 by Paul Renner, Futura offers superb modern geometric shapes (especially circles). It is an unquestionably powerful yet elegant font family that has its way to get into today’s digital era.
Two popular brands using Helvetica are Microsoft and Jeep. It is indeed one of the most pleasing and powerful sans serif fonts to date. In 2019, Monotype released the Helvetica Now version, cementing the time-honored legacy.
Popular among the logo and UX designers, Proxima Nova is another handsome classic name of sans serif typography.
The most prominent example is Spotify that uses this font type for all the artist names and tracks.
The list can go further like Jam Grotesque, Pubic Sans, Open Sans, Monaco, Garet, Geonik Pro, and more. By this point, you probably already have the inspiration and psychological background to design your logo. If you want to pursue is a clean, modern, and friendly yet forthright brand identities, you can consider using sans serif fonts.
