When it comes to making business cards, most people do not think of using fancy fonts. Since business is often associated with formality, “standard” fonts like Helvetica or Arial are more commonly used. However, there are times when creative fonts add value to your business cards, albeit with some considerations.
Before you decide to use a fancy typeface for your business card, pay attention to this guide.
Fancy Fonts Benefits for Business Cards
Do you know that an attractive business card can increase the likelihood of starting a new partnership or gaining customers? A cheap-looking card is likely to deter people from partnership or business with you. Meanwhile, an attractive card can impress your future customers and clients and even improve the number of sales.
Using fancy fonts is one way to make people notice your card. Picking a beautiful or stylish font to print your name and business will make people do the double-take. The longer they look at (and feel interested in) your card, the more likely for them to consider doing business with you.
Fancy, display, or script font also makes your business card more noticeable among others. Imagine a busy prospective client or customer getting numerous business cards every day. How many chances do you get, so they notice your card among the others? Using the right interesting font will give your card leverage.
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Tips to Use Fancy Font for Business Cards
Here are several fancy font tips to make your business card shines while looking professional.
Match Font with Theme
Make sure your font fits the business card theme, so there is no jarring visual clash. A beautiful calligraphic font is perfect for wedding planners, jewelry, or florist businesses. A bold display font with vintage style is perfect for craft beverages, antique stores, vintage fashion, and leather accessories.
Use Two Fonts…
Fancy font alone is not an ideal option for a business card because the readability level is low in small size. Use this font as the main business name but stick to the more standard sans serif or serif font for vital information, like your name, business address, and contact info.
…but Not More than Three
Already use two or three fonts? Stop right there. Three fonts are the maximum numbers you can use to tell the difference between business card elements. However, using more than three fonts on something as tiny as a business card will create a visual distraction.
Make the Font Your Business Identity
Consistency is the key to creating a brand image, which extends to the way you create your business card. Your font should not be one-thing only; it must also say something about your brand. If possible, use a font that you already used for your brand logo.
Ask for Opinions
How your business card looks in your eyes might be different from how people see it. You know what is printed there because you design it, but other people may not see the same thing. Try printing several sample cards and show them to people you trust. Ask them for readability, the overall look, and the impression they have about your card.
Go to Pollux of Geminorum and get the fancy fonts you want to adorn your business card, from beautiful script fonts to bold modern ones. Download the font pack now and create an impressive business card.