Choosing a font might be easy for most people. However, it takes a lot of effort and time to choose or match the fonts based on specific needs or objectives for a designer. After all, font is a crucial determinant of message delivery – it can bring out the emotions of the people who see it, helping them receive the message.
Mistakes are a natural thing for designers. That being said, it is always better to do your utmost best to avoid any mistakes and do the job as neatly and as professionally as possible. We have compiled five rookie mistakes you have to avoid while looking for the best font for your project to ease the process.
Prioritizing Aesthetic Over Readability
Readability issues can come in many forms; the fonts may be too small, the background colors may collide with the fonts, or the transparency effect makes the text difficult to see. It can be tempting to keep up with all the latest typography trends or focus on finding cool or unique fonts for your designs. However, it must also be functional, and you need to be extra conscious to get a good balance between form and function.
Long sections of text (also known as body copy) often need special consideration regarding readability. Instead of attracting attention, the text must be easy to read. Thus, never prioritize aesthetic over readability!
Using Too Many Typography
Most designers use a decorative blend of typography. That being said, most design projects benefit more from a limited number of fonts. A good rule of thumb is that two or three fonts are often enough for a project, and adding more might be unnecessary.
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Too many font styles can make your design look amateurish and sloppy instead of professional and well thought out. Take a more conservative typographical approach to make your designs look clean and organized.
Using the Wrong Font to Convey a Mood
Fonts have different “moods”; funny, serious, elegant, casual, modern, or vintage. When that mood doesn’t support your design goals, the result is often confusing for the readers.
Choosing the best font to convey a particular mood is an exercise of common sense: a business report may require a conservative and neutral font type, but a children’s book cover maybe benefit from some fun and upbeat fonts.
Ignoring the Font Sizing
Font size is significant for the readability of text and to show the information hierarchy. A designer must pay close attention to the typographic hierarchy to show the importance of some particular information.
Do not use small fonts for a headline. The compatibility between the size of the headline and body copy must be balanced to avoid any misinformation. The text hierarchy also aims to give the reader direction on where to read information from.
Bad Tracking and Kerning
Tracking is the space between letters, while kerning is the space between a pair of individual letters.
The density of letter spacing will cause a paragraph to look less promising and worsen its readability. You need to pay careful attention to the distance between the letters in your paragraph or design.
As a designer, choosing the best font for a project is a matter of utmost importance. Thus, it is essential to stick to the basics and avoid these rookie mistakes we have mentioned above. Do not hesitate to keep experimenting to find the best one that fits your needs. Good luck!