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Social Media Presence: What for and How to Boost It

Social media presence has become an essential part of digital marketing. That is because social networks help the company build great engagement with customers. Moreover, social platforms can be the most straightforward solution to spread product information to your potential buyers. Hence, the prospective buyers can get more knowledge of your product and brand personality.

On the other hand, the growing number of users from year to year also helps expand the potential of social platforms in increasing sales. As reported by DataReportal, social platform users have reached 4.48 billion as of July 2021 or are equivalent to 57 percent of the earth’s population in total. Regarding that report, it is no exaggeration to say that social networks have become one of the fundamentals in today’s business marketing. Therefore, dive into this article and get handy ways to improve your brand’s presence on social networks.

What Exactly Is Social Media Presence?

Social Media
Source : Colm MC Gill

Simply put, social media presence is a brand’s effort to remain active and relevant to the social network. Accordingly, this term is often associated with the frequency of brand posts or interactions with consumers through their social platform’s accounts. Then, why is it essential for business? 

Your presence on social networks makes it easier for you to receive customer feedback regarding the quality of service or product. Customers may also find it more comfortable and faster to reach you on the social network platform. Your occupation on social networks can definitely build loyalty and trust among customers due to the consistency of establishing a good presence.

How to Boost Your Social Media Presence

Social Media
Source : Small Biz Trends

Creating an impressive social presence is beneficial for your corporate branding. So, bearing that in mind, grasp these helpful tips to enhance your presence on social networks. 

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Get to know your audience 

Outlining the target audience is the first thing you have to do. Without a doubt, you need to understand your audience’s personas and challenges. Also, identify your prospective customers through the brands they follow.

Be a real friend

A mistake usually made when building a presence on the social network is to display a zero personality. Thus, do not hesitate to be a real friend to your customers and create fun two-way communication.

Focus more on building a relationship with your followers

Do not just focus on seeking followers, but also consider developing a more solid relationship between you and your customers. For that reason, do not simply like or retweet comments. From now on, try interacting with your followers by mentioning them in the comment sections or replying to their direct messages in a more friendly way. 

Get a captivating visual for your feed

Get a visual value for your social platform’s feed. Currently, videos and photos are types of content easily recognized by users. Ergo, it would be best to make your social feed offer a stunning visual. Improve your social network’s aesthetic by posting well-designed infographics, quote photos, photos of events, and so on.

Get inspired by our tips on boosting your social media presence. Plus, find many design inspirations on the Pollux of Geminorum blog and solidify your graphic arsenal by collecting various fonts on our website.

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