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In our daily lives, we encounter many branding materials (e.g., posters, logos, pamphlets, etc.). Some of them manage to capture our attention, while others fail to do so. Of course, there are many contributing factors to the success of branding. One small factor that no one used to ignore is the display font being used by the designer.
When you ask a graphic designer about the importance of a good font in the design, they will immediately say that it’s important. The font choice has more implications than just a good design in marketing. It actually influences the branding efforts made by the marketing team.
Font choice affects branding success because:
Are you looking for the right display font to achieve branding success for your business? The following list may contain the perfect option for you:
Perhaps, this is the simplest font on the list. Its readability level is very high due to the chunky and bold typography. However, that doesn’t mean the font looks boring. It has an urban vibe to it. The font package contains uppercase and lowercase letters as well as numbers and symbols.
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Your business might be a casual one. If so, you may want to choose Klefont Mooncrat as your go-to font. When you first see it, you will immediately notice how laidback it looks. The font is originally designed to accommodate culinary business. However, other businesses can still utilize the font if it suits their values.
It seems that many people are hyping the vintage vibe these days. They are not wrong, as vintage themes never go out of style. The Bravery is a great font if you want to convey the timelessness of your brand or product. It is highly readable because the font is tall. There is a dynamic in its varied strokes too.
There are many new businesses directed at the younger audience. This market segment wants something unique but not tacky. Brushylicious is a perfect font to show that message to your target audience. It looks like it’s hand-drawn with a brush, and each letter looks fun.
Do you want your brand to be taken seriously instead? Mevistalava might be the display font you need to use to achieve that goal. The design is sleek and looks expensive. You can use it for various promotional materials. However, it’s exceptional for creating the company’s logo.
You don’t need to run a restaurant business to have an excuse to use this font. It is a type of Serif font that is highly versatile. You can utilize the font for the logo and signage. The font also looks good for magazine headings. Each letter of this font looks unique.
Branding is an important part of your business. No aspect should be overlooked, especially the display font. You need to make sure that the use is continuous throughout your promotion.
