Distilling a company brand into a single design product called a logo is never an easy task, even for professionals. However, selecting a font for brand logos is as essential as other design elements. It conveys vital details, such as the name and the type of the business.
The font of your logo will be the first that comes to mind when people think of your company. Thus, brand fonts must be unique, memorable, legible, versatile, and represent your brand personality. Read ahead to know more about picking the right fonts for your logo.
Know Your Brand Personality
Brand personality is the human trait of a brand. They’re adjectives that communicate how you want your customer to perceive your business. With a distinct brand personality, your customers will relate to, engage with, and easily remember you, leading to the increase of your brand’s visibility.
All aspects of your brand, including logo design, fonts, color scheme, and brand voice, should be consistent with and convey your company’s brand personality. If your brand isn’t well-defined, consider how you want your business to be regarded before finding out the right brand fonts.
Choose Logomark or Logotype
In general, brand logos are divided into two different categories: logomarks and logotypes. Logomarks refers to a logo that only features a graphic or an icon, like Apple. On the contrary, the logotype is a text-based logo that generally includes the complete company name, like Aesop.
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The logotype is ideal for increasing brand awareness for brands that are just getting started or brands that come with taglines. Yet if your business offers unfamiliar products and services that can be described in words, logomark is the ideal option.
Get to Know the Traits of All Font Categories
Familiarizing yourself with different font categories can be a good starting point to begin the quest of searching for the right fonts for your brand. Font categories refer to the classifications that assist designers in selecting, pairing, and identifying fonts.
Generally, there are six basic font categories: serif, sans-serif, slab serif, script, handwritten, and decorative. Each type comes with its own traits that are critical to getting a good understanding. That way, you can narrow down your option to find out the right font for your logo.
Pick Fonts That Speak Your Brand Personality
One can only try out some fonts to their brand logos if they already know the bits and pieces of their brand personality and the different font categories. Each category has a lot of stylistic diversity that can affect all fonts within it.
Go with serif and sans-serif fonts if you want your logo can communicate an approachable and reliable character. To enhance a modern, professional look, using a single sans-serif font can be your ideal option.
Consider the Technicalities
After selecting one or two fonts that convey your brand personality, you must first conduct some final checks. These include ensuring that the fonts are versatile, meaning that they can use across platforms with no issue.
In addition, the fonts should have different weights to distinguish each placement. Finally, the fonts you’re picking for your brand must be readable. Any content created with your brand fonts should not require a lot of effort to read and comprehend.
The font always becomes a crucial consideration in any design project. It is, nevertheless, imperative when selecting a font for a brand logo. You may want to choose a font that is pleasing to look at. Yet, it’s also essential to keep in mind the brand personality you want to convey through fonts.
The fonts for brand logos speak louder than words. Therefore, consider the pro tips above to find out the right font for your brand. Consider heading to the Pollux of Geminorum website should you require inspiration or ready-to-use font packs.