Logo holds its importance as a way for customers to recognize a brand. Hence, brand logos need to be seen on every possible touchpoint with customers to leave a lasting impression on them. As we live in an era where the internet has become one of the essential parts of social interaction, it is a must for business owners to always insert their logo in any of their social media accounts.
However, each social media platform has its different dimension requirements. The pictures need to be adjusted according to those dimension requirements to optimize the look of a brand. Adjusting the size of your logo might seem trivial, but if not done correctly, your logo would look stretched and grainy. It could lead to the audience failing to understand the message you wanted to deliver through the logo.
This article would sum up what are the things that you should look out for when you’re adjusting the size of your brand logo for social media.
The Right Logo Sizes for Social Media
As now is the age of social media, your business must cover all sorts of social media platforms. There are many ways to put your logo on social media that you have to put extra attention to.
To help you start, we’re going to start from the basics by listing down the right logo dimension for Social media.
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- Profile Picture (Circular Shaped): 110 x 110 px
- Avatar Picture (Circular Shaped): 400 x 400 px
- Cover Picture (Rectangular Shaped): 1500 x 500 px
- Profile Picture (Circular Shaped): 800 x 800 px
- Thumbnail (Rectangular Shaped): 1280 x 720 px
- Header Photo (Rectangular Shaped): 2560 x 1440 px
- Profile Picture (Circular Shaped): 170 x 170 px
- Header Picture (Rectangular Shaped) 820 x 312 px
Tips On Logo Sizing
Always Preview First
To ensure that the audiences can see high-quality logos no matter what type of devices they’re using, always do a preview test beforehand. You can do this simply by checking out your account on many devices to make sure that your logo looks clean and prominent.
Pay Attention to Image Size Limit
Usually, social media platforms would tell you the size limit of the picture. If you overlook this and use a big size picture, chances are you will fail to upload the picture, or the picture will automatically be very compressed that it would come out grainy or even stretched. It is a situation that can very easily be avoided. Ensure that you have compressed the size of your picture then you can continue setting your logo in the social media account.
Since pictures in social media usually run small in size, you’d have to be smart if you want people to pay attention to the logo. Utilize contrast to achieve this. Make your logo the focal point of the profile photo or the header, then keep the background as clean as possible. This way, your logo would be very eye-catching that the audiences can recognize your brand even when they see it in a flash.
Adjusting brand logo sizes to the correct dimension for social media might seem easy, but if you take it lightly, then your brand might end up looking bad. If you want to use a typeface that can make your brand logo stand out even in a small Instagram profile picture, go ahead and check out Pollux of Geminorum’s font library.