Typeface selection is as simple as clicking a name in a list. However, this choice is among the most important in the design process, including software design. Unfortunately, it is often overlooked. Those who work in typography devote their lives to creating letterforms. Experts blend aspects like sentiment and balance, individuality and pragmatism, readability, and …
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Branding 101: How to Create a Successful Brand Logos
In the beginning, the idea of making logos for novices might be quite intimidating. However, this is not always the case. Logos are now at the core of everything we do. Every logo we see here is part of the daily routine, from our clothes to our cellphones to our food. Symbols, characters, and numerals …
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The Psychology of Branding in Brand Logos
In the past, most people did not think much about brand logos. A logo was often treated simply as an aesthetic component of the company. These days, though, companies exert more effort into making great logos for their businesses. They start to recognize the importance of logos in branding and identity building. Logo, Branding, and …
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Utilizing Graphic Design in Social Media Marketing
Marketing is arguably the most important part of a company’s operation in this era. Companies use many platforms for marketing their product, and social media takes a top spot on the list. In such a platform, graphic design becomes an important facet of the marketing activity. 7 Graphic Contents in Social Media If you are …
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5 Uses of Graphic Design in Brand Development
Because the market is highly saturated, brand development becomes a massive challenge, particularly for a starting company. Successful branding will improve competitiveness, but taking an initial step is already so hard. Graphic design is able to help kick start the branding process. 5 Design Uses in Branding Business owners must understand that brand development is …